The Textile & Fashion industry is a diverse global sector covering many subsectors and markets including home and decoration, functional and technical textiles, apparel and shoes, as well as carpets and rugs. The needs and expectations of target audiences are shifting. Conventional materials and processes are changing with arrival of new intelligent materials and Artificial Intelligence, which are hugely impacting the industry offering.

End users are increasingly looking for convenience, memorable experiences and the feeling of being special. At b²sense we support our clients by providing valuable insights covering the whole value chain, across both business and consumer target groups.