The value chain for the paper and packaging industry includes forestry, raw materials and recycling, pulp, intermediate and finished paper and packaging products (such as cardboard, uncoated paper, corrugated packaging, finishing paper, industrial bags & coatings).

We have relevant market research experience throughout the value chain, including innovation research to capture existing and future needs, product testing, concept testing and value-added pricing research. Our target end-user respondent groups can range from individual consumers and independent professionals to complex decision-making units for larger international corporations including office managers, procurement, ICT-managers, operational, technical and commercial managers and other user groups.