Building & construction

Building winning strategies

Sector challenges and solutions

The current global construction industry features a wide range of challenges that make developing the right strategies to move forward increasingly urgent and demanding. With over 25 years experience in conducting market research for the construction sector, we are experts in thinking with our clients and covering the necessary steps to generate insights on topics ranging from building materials (e.g. bricks, insulation, cladding, etc.) and finishing products (e.g. paint, wood care, etc.) to lighting and technical installations (e.g. HVAC).

A major focus within the construction sector is how to deal with the diversity of global and local challenges that it is currently facing. From developing sustainable products and inspiring communication, to building alternative Route2Market’s and testing innovative products with various target groups, we understand each challenge requires a tailored and refined approach. Our research teams maintain a high understanding of relevant trends and developments that allows them to navigate these complex construction contexts.

All too often we notice generic marketing reports for the construction industry fall short of providing tailored and actionable insights for businesses, leaving them without clear direction to move ahead. Through our sector experiences and proven methodological frameworks, we take care to get the basics right and our teams are eager to guide our clients along every step of the way, tackling b2b and b2c challenges methodically, accurately and quickly.

Often, construction and building materials need to be experienced physically to generate relevant insights from stakeholders. This requires hybrid methods beyond the usual virtual or telephone conversation with respondents. Through our continued work in the sector, we offer a deep understanding of the various target groups in the value chain and know how to identify, differentiate and ask them the most relevant questions. We know which decision makers (e.g. installers, dealers, project developers, homeowners, etc) and specifiers (e.g. architects, engineers, etc.) to interview, in function of the focus of the project (e.g. (premium) residential, non-residential, etc.). This, combined with our in-house call center and network of international partners who can assist us in these domains, means we can facilitate just about any client request.

Keeping you connected

We have experience in interviewing target groups across the full extent of the value chain

  • Architects
  • Engineers
  • Interior designers
  • Landscape architects


  • Distributors
  • Wholesalers
  • Building merchants
  • DIY


  • Builders
  • Contractors
  • Construction firms
  • Installers: skilled trades

Builders & installers

  • Homeowners
  • Property developers
  • Building societies
  • Real estate agents

End users

Many thanks to the b²sense team! I think it was a great presentation and we got very clear and practical 'handles' to take the communication tools to the next level!
I’ve been working with b²sense since the beginning and consider them a very flexible and reliable research partner. More recently, their expert assistance on sustainability has been a game-changer for us in how we position ourselves credibly for our customers.
Very smooth cooperation, good and open communication and always willing to turn our feedback or questions into concrete solutions. From start-up to delivery always consistent and to the point. In short: highly recommended!

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Leonardo da Vincilaan 19A box 8
1831 Diegem (Belgium)

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