Driving your business solutions

Sector challenges and Solutions

New legislations, rising energy costs and a drive for more sustainable technologies means the transport and logistics sector is experiencing a period of unprecedented change. Based on our extensive market research and b2b(2c) expertise in areas ranging from postal/freight/cargo services to the transport of people, warehousing, fleet management, leasing solutions and many more, we know how to identify and deal with emerging challenges accordingly. This way, we can think with our clients to deliver value-adding insights that help them pinpoint relevant growth opportunities.

Volatile economic climates and fast rates of technological developments (e.g. alternative fuels, autonomous and e-mobility, fleet management and cloud-based data analytics, etc.) impact both end-consumer and businesses’ needs and expectations. We understand tackling these challenges requires flexibility and an approach tailored to our clients’ specific context. With years of sector experience in market descriptions, tracking customer experience/ satisfaction and anticipating competitive advantages, together with our clients we take care to build the most suitable research programme. For this, we ensure our researchers remain up-to-date on relevant trends and developments that allow them to swiftly navigate the complex contexts of transport and logistics.

We ensure our research teams remain up-to-date on relevant trends and developments that allow them to swiftly navigate the fast-paced transport and logistics contexts. As such, our teams are eager to guide our clients along every step of the way, tackling b2b and b2c challenges methodically, accurately and quickly. Where needed, we work with sector partners from our international network to assist with implementing strategic solutions to our insights.

In a fast-moving sector, transport and logistics stakeholders are busy professionals that can be hard to reach. We offer a deep understanding of the various target groups and know how to identify, recruit and ask them the most relevant questions in function of the focus of a project (e.g. e-commerce, postal/ parcel services, freight/ cargo operators, fleet management, leasing, warehousing etc.). This combined with our in-house call center and access to vast online panels and business databases means we can facilitate just about any client request efficiently.

Keeping you connected

We have experience in interviewing target groups across the full extent of the value chain

  • Postal delivery
  • Express delivery
  • Cargo relocation services
  • Airplane / Railway companies
  • Leasing companies
  • Car / bike sharing
  • Fleet management
  • Travel & tourism
  • Warehousing


  • Cars / trucks / garage
  • Planes / boats / trains
  • Parts & equipment
  • Batteries
  • Software / electronic
  • Pipes / cables

Manufacturers & maintenance services

  • Movers
  • Car owners
  • Pilots / captains / drivers
  • Fleet managers
  • HR managers
  • Supply chain managers
  • Procurement


Communication with b²sense is always swift & transparent which makes for easy collaboration and timely insights’ delivery. Everyone takes their responsibility at all times, so as a client, you always know where you stand!
b²sense provides a unique and immersive ability to understand our business sector from our perspective and needs. Combined with great flexibility and attention to detail, they always go the extra mile to think with us about solutions and future steps.
The team at b²sense helped us evaluate our B2B promotion campaigns for a diverse range of products in many countries. From start to finish, they excelled in combining strong sector expertise with transparent communication & a vast network of international partners, with insightful reports as a result.

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Leonardo da Vincilaan 19A box 8
1831 Diegem (Belgium)

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