A taste for insights

Sector challenges and solutions

The Food sector is a highly innovative and dynamic sector, where consumer preferences are volatile and many players involved. This shows an interesting, yet often complex food chain for businesses to navigate and understand. Our extensive sector expertise enables us to effectively meet any challenges created.

Combining multiple categories (bakery, dairy, beverages, meat & meat alternatives, plant-based products, etc), the food sector operates at a rapid pace, requiring know-how and flexibility to map the nuances of each category effectively. With a vast amount of in-house food research experience (b2b & b2c), we are ideally suited to deep-dive into, demystify as well as nuance global and local trends and developments. This way, we ensure our research teams maintain a high-level of understanding of different products, ingredients and consumer preferences. It also allows us to conduct better conversations with all profiles of decision makers (b2b & b2c) and interpret the results in the wider, real-world contexts of the food sector.


Given the diversity of the Food chain’s various target groups, we understand the importance of differentiating between consumers’ values, attitudes and behaviours. Generating insights at these various levels, requires an integrated b2b and b2c expertise and proven methodological frameworks and project management.

Food chain stakeholders are busy professionals that are hard to reach. We are well-aware of the value of their time, no matter where they are in the world. Via a comprehensive preparation process, we immerse ourselves in their local and organizational contexts and specify the most relevant questions. This b2b expertise enables us to conduct to the point interviews efficiently with business professionals, besides our extensive or in addition to consumer experience(s). After all, a positive experience for the respondent not only creates more insightful answers, it reflects well on your company too.

Keeping you connected

We have experience in interviewing target groups across the full extent of the value chain

  • Cooperatives
  • Ingredient suppliers
  • Life science companies
  • Food science & technology

Primary inputs

  • Food & beverage producers
  • Industrial / Plant bakeries
  • Food processors
  • Breweries
  • Integrators


  • Bakeries (artisanal, in-store, semi-industrial, chains)
  • Foodservice / OOH
  • Food retail
  • Patisseries / Chocolatiers
  • Catering (social / commercial)
  • Wholesalers / Distributors


  • Consumers (at various points-of-purchase)


The team at b²sense helped us evaluate our B2B promotion campaigns for a diverse range of products in many countries. From start to finish, they excelled in combining strong sector expertise with transparent communication & a vast network of international partners, with insightful reports as a result.
Very smooth cooperation, good and open communication and always willing to turn our feedback or questions into concrete solutions. From start-up to delivery always consistent and to the point. In short: highly recommended!
We have worked with b²sense for many years and know their research team as being a highly knowledgeable, professional and flexible group of people that genuinely care about helping professionals across our sector.

Start making more sense

Tell us about your business, decisions and challenges

Join our newsletter

Subscribe to our newsletter

Contact us

Leonardo da Vincilaan 19A box 8
1831 Diegem (Belgium)

© b2sense 2024 all rights reserved - Created by Two Impress