Why b²sense

By continually helping others, we aspire​ to become the go-to-reference for resolving challenging queries across the customer chain, for both local and global businesses through inventive research and impactful insights.​



Operating in national and international markets enables us to monitor and play into emerging trends across the value chain. With end-consumers playing an increasingly important part, the need for integrated b2b and b2c research is on the rise. Our roots in b2b research, combined with our capabilities in end-user and consumer research means we can help our clients with any b2b2c requirements.

Segments & solutions

With decades of experience between them, our core research team brings a wealth of methodological/research and sector expertise in Brand, Customer experience, Innovation as well as market Opportunities. Combined with an inventive and forward-thinking approach, it is important to think with our clients and find solutions that work for them.

Full Circle

Via our in-house call center and our extensive eco-system of local and global research partners, we are able to cover any type of research in just about any market that our clients require. This way, we guide projects from A to Z, offering our clients the key insights that make their business grow.

Tailored & Value-for-money

For us, doing research well means listening to what truly matters to everyone we work with. By using the right tools from our toolkit, we build a research framework specifically suited to cover all needs and without costing an arm and a leg. This way, impactful insights are the result of more than just doing good research.

...& more

Delivering successful results starts with caring about people’s needs – be it clients, employees or anyone else. Some call it social sustainability, we call it common sense!

The team behind b²sense

Experienced in-house interviewing team

b2sense provides high calibre interviewers, experienced in achieving top quality interviews from a range of hard-to-reach audiences across a wide spectrum of industries and service sectors

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Contact us

Leonardo da Vincilaan 19A box 8
1831 Diegem (Belgium)

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