Health &
Well-being

With health and well-being playing a key role in the public and professional spheres, a major challenge for businesses in the sector is keeping up with the high pace of technological innovations and fast-changing consumer contexts whilst making the right business decisions. With more than 15 years of relevant market research experience in the sector, we offer a flexible and tailored approach aimed at describing the rightmarkets, trends and developments as well as identifying and tracking key unmet customer needs, expectations, behaviours and attitudes.

A wide spectrum of target groups in the sector means evaluating new products or techniques and often requires innovative and mixed methods to capture the necessary nuances from stakeholders. We take care to get the basics right and draw from our vast and proven methodological inventory (e.g. diary studies, ethnographic research, focus groups, in -depth interviews, etc.) to ensure we capture the right information at the right stage in the research. As such, our teams are eager to guide our clients along every step of the way, tackling b2b and b2c challenges methodically, accurately and quickly.

Health and well-being are very private and sensitive affairs and require a respectful, modest or even compassionate approach. All our interviewers are highly trained when it comes to conversing with respondents and where necessary, our proven online data-collection methods ensure we can gauge truthful answers from even the most sensitive of topics. This is part of our proven methodological approach designed to guarantee high quality, reliable results through efficient sample & questionnaire development, target group selection as well as our in-house call center.